cultureofcute

Love Me Forever

In Accessories, Fashion on August 18, 2009 at 3:44 pm

cartier_love_bracelet

In the Summer of 1969 a young Cartier staff designer created a remarkable new item that was to become one of the most famous status symbols of our age.

The designer was the late Aldo Cipullo…and the item was the Cartier “Love Bracelet”. I may or may not have been obsessed with the bracelet since childhood, but I am not the only one! The bracelet became a must have for celebs, socialites and us everyday gals alike.

The bracelet comes with a special bolts that can only be opened with an acompanying “screw driver”. So only the person who gave you the bracelet can unlock it and your heart (so cheesy but beyond adorable!)

I also love that Cartier set an unprecedented purchasing policy when this bracelet was released: customer were not allowed to by a “Love Bracelet” for themselves! The Cartier regulation firmly said that no one was permitted to purchase one for their own wrist. This totally added to the bracelet’s allure for many women around the world.

In the last few years, Cartier has teamed up with celebrities to create the LOVECHARITY bracelet. $200 of each sale will go directly to the charity of the their choice. They chose silk bands to signify the charity, a few include:

  • Rosario Dawson: Youth AIDS, Red Bracelet
  • Salma Hayek: The Salma Hayek Foundation, White Bracelet
  • Scarlett Johansson: USA Harvest, Baby Pink Bracelet
  • Sarah Jessica Parker: UNICEF, Blue Bracele
  • Liv Tyler: The Breast Cancer Research Foundation, Deep Pink Bracelet

I truly love this idea and I think the charity bracelets are just as desirable and help a great cause. I think indulging in some jewelry and being charitable is truly beautiful.

Cost for LOVE bracelet: $3000+

Cost for LOVECHARITY bracelet: $300-$950

Buy both: http://www.cartier.com

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