cultureofcute

Get Lucky on Friday the 13th

In Fashion on November 13, 2009 at 11:16 am

sonia rykiel lingerie

It may be Friday the 13th (scary) but we still have the ability to get lucky today. Sonia Rykiel the famed French fashion designer (who wrote the book A to Z of fashion and was voted one of the world’s 10 most elegant women in 1980) has joined forces with H&M fashion retailer to design a lingerie collection.

Due in stores December 5th, 2009, the Rykiel/H&M lingerie collection will be “a totally modern, new kind of lingerie look” with flower and heart appliqués on the bras and mesh panties; so much for lingerie that disappears under clothes! Though the style makes perfect sense, what with lingerie-as-outerwear being the hottest spring trend. Maybe panty lines will become chic, too.

The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M.

Buy It: H&M
Cost: H&M prices (super affortable)

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